Meet your perfect brew : a communications campaign to increase the awareness of beer appreciation in Singapore tertiary institutions.

• Main Authors: Tan, Jinli., Ng, Peiru., Chan, Chrystal Chee Cheng.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/38642
• Institution: Nanyang Technological University

This paper presents the collaboration between a group of three final-year students (referred to as ‘the team’) from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and Brewerkz Restaurant & Microbrewery, Singapore. The communications campaign – Meet You...