Get Your Sexy Back : an Awareness Campaign seeking to educate youth in Singapore on the effects and consequences of binge drinking.

• Main Authors: Fong, Yue Yeng., Loh, Jae Chee Keet., Tan, Danny Mingxiong., Ye, Rebecca Rongling.
• Other Authors: Kavita, Karan
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/14856
• Institution: Nanyang Technological University

This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and local brewer, Asia Pacific Breweries Singapore. The communications campaign set out to...