Antibiotics : not your cold fix

• Main Authors: Ravindaran, Clara, Puah, Dawn Xiang Yi, Tan, Kezia Kai Xin, Loh, Min Chyi
• Other Authors: Christopher Cummings
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76632
• Institution: Nanyang Technological University

This report presents ‘ Not Your Cold Fix’ , Singapore’s pioneering campaign addressing patients’ expectations for antibiotics for Upper Respiratory Tract Infections (URTIs) among parents of children aged between 0 to 12 years old. The campaign ultimately aims to decrease expectations in parents for...