Private matters : an educational campaign on preventive habits for urinary tract infection (UTI)

• Main Authors: Foo, Zhan Hao, Lee, Jia An, Nurul Asyikin Abdul Latiff, Tay, Jasmine Hui Zhen
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76624
• Institution: Nanyang Technological University

This paper presents Private Matters, Singapore’s first educational campaign on preventive habits for Urinary Tract Infection (UTI). Targeted at female undergraduates aged 19-23, Private Matters aimed to communicate and inform the target audience about the various causes of UTI, address their misconc...