Ray to go : a communication campaign to encourage proper UV protection habits in Singapore

• Main Authors: Lim, Aurelia Ying Yi, Lim, Janice Qi Hui, Koh, Nicolette Hwee Xian, Tan, Lynnette Yiling
• Other Authors: Liew Kai Khiun
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76626
• Institution: Nanyang Technological University

Ray to Go is the first holistic UV protection campaign in Singapore that delves into an in-depth understanding of UV protection for both skin and eyes. It aims to educate women aged 25-35 to adopt proper, daily UV protection behaviours by integrating them into existing self-care routines. Ray to Go...