A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore

• Main Authors: Ang, Cecilia Shi Ting, Han, Charlene Mingyan, Wong, Rena Lijun, Wu, Delia Hwee Boon
• Other Authors: Choi, Alfred Siu Kay
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1151
• Institution: Nanyang Technological University

Incandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Inc...