A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore

Incandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Inc...

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Main Authors:	Ang, Cecilia Shi Ting, Han, Charlene Mingyan, Wong, Rena Lijun, Wu, Delia Hwee Boon
Other Authors:	Choi, Alfred Siu Kay
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:	http://hdl.handle.net/10356/1151
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-11512019-12-10T13:41:31Z A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore Ang, Cecilia Shi Ting Han, Charlene Mingyan Wong, Rena Lijun Wu, Delia Hwee Boon Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Incandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Incandescence collaborated with Women’s Initiative for ageiNG Successfully (WINGS) as an anchoring agency to promote the cause of ageing successfully among women for more targeted and effective outreach. Bachelor of Communication Studies 2008-09-10T07:14:56Z 2008-09-10T07:14:56Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1151 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Ang, Cecilia Shi Ting Han, Charlene Mingyan Wong, Rena Lijun Wu, Delia Hwee Boon A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore
description	Incandescence, authors of this FYP report, took the initiative to conduct a public awareness campaign to address the issue of ageing, in light of Singapore’s greying population and its pressing concerns. Recognizing the shortcomings of previous campaigns that lacked gender sensitive strategies, Incandescence collaborated with Women’s Initiative for ageiNG Successfully (WINGS) as an anchoring agency to promote the cause of ageing successfully among women for more targeted and effective outreach.
author2	Choi, Alfred Siu Kay
author_facet	Choi, Alfred Siu Kay Ang, Cecilia Shi Ting Han, Charlene Mingyan Wong, Rena Lijun Wu, Delia Hwee Boon
format	Final Year Project
author	Ang, Cecilia Shi Ting Han, Charlene Mingyan Wong, Rena Lijun Wu, Delia Hwee Boon
author_sort	Ang, Cecilia Shi Ting
title	A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore
title_short	A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore
title_full	A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore
title_fullStr	A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore
title_full_unstemmed	A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore
title_sort	strategic public communication campaign to raise awareness of ageing sucessfully among women in singapore
publishDate	2008
url	http://hdl.handle.net/10356/1151
_version_	1681045557938749440

A strategic public communication campaign to raise awareness of ageing sucessfully among women in Singapore

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