Your sign to screen for prediabetes: a communications campaign to combat prediabetes amongst young sedentary working adults in Singapore

• Main Authors: Ang, Amanda Hui Ting, Chua, Yu Xin, Gwen, Lea Sim, Low, Yi Bin
• Other Authors: Edmund Lee Wei Jian
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns; Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: https://hdl.handle.net/10356/165269
• Institution: Nanyang Technological University

Your Sign to Screen for Prediabetes was an integrated communications campaign that tackled the issue of prediabetes among sedentary working adults aged 20 to 39 in Singapore between 21 November 2022 and 15 March 2023. While it is a reversible precursor to the incurable type 2 diabetes, prediabetes i...