Balls' in Your Court : a health communication campaign encouraging young men to take charge of their health by practising testicular self-examination

• Main Authors: Khong, Faith Qi, Koo, Fiona Kah Ling, Lee, Jermaine Hong Hui
• Other Authors: Chen Lou
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/76636
• Institution: Nanyang Technological University

This paper presents Balls’ in Your Court, the first health communication campaign in Singapore that focuses on raising awareness about testicular cancer and Testicular Self- Examination (TSE). Initiated by three final-year undergraduates from the Wee Kim Wee School of Communication and Information a...