Strike before stroke : let's take the first strike against stroke!

by Wong, Christina See Kei, Lee, Si Yu, Shen, Fu Yang, Teo, Rui Ling
Published 2019

Determinants of attitude and behaviour in practising testicular self-examination : an application of the health belief model and theory of planned behaviour

by Lim, Cheryl Li Hui
Published 2019

Investigating sexual racism and interactions of grindr app users

by Ang, Ming Wei, Tan, Justin Ching Keng, Suah, Cheryl Sher Ning
Published 2020

When and how does Singlish outperform English? Explicating the roles of language variation and ethnic cues in advertising effectiveness

by Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong
Published 2020

News grazing in the era of information overload : how and why users utilise semi-social chat apps for news consumption

by Hong, Li Xuan, Pong, Brenda Xiang Yuan, Lye, Rachelle Wan Xin, Sng, Trisha Ngiag Gya
Published 2020

Balls' in Your Court : a health communication campaign encouraging young men to take charge of their health by practising testicular self-examination

by Khong, Faith Qi, Koo, Fiona Kah Ling, Lee, Jermaine Hong Hui
Published 2019

Face zit together

by Chew, Ashley Yue Lieng, Goh, Jia Xuan, Tan, Mitchell En Sheng, Wong, Kelly Suet Yeng
Published 2019

Beauty uncovered Singapore : a campaign to raise awareness about ethical beauty consumption in Singapore

by Goh, Belinda Si Qian, Low, Amanda Li Yi, Ng, Xinyu, Ong, Kimberly Zhiqin
Published 2019

Something's phishy : a communications campaign designed to teach young adults to combat phishing threats

by Tan, Amanda Yan, Chng, Cyrus Yong Zhi, Oh, Chin Ying, Gan, Phyllicia Qunjun
Published 2019

Investigating the marketing effectiveness of virtual influencers

by Kiew, Josie Siu Ting, Lee, Michelle Tze Yen, Ong, Celine Jia En, Phua, Zhaoxi
Published 2021

SuperVision : helping parents tackle childhood myopia

by Wan, Elin, Lee, Ignatius Yong Wei, Ngui, Penelope, Wee, Charmaine Khee Xin
Published 2021

The bone bank : a communication campaign to reduce the risk of osteoporosis amongst middle-aged women in Singapore

by Yeong, Eldrida Rui, Lim, Han, Ho, Sheryl Shu Xian, Wong, Chie Hui
Published 2021

Brand activism : investigating consumers' perceptions of motivations, authenticity and effectiveness

by Goh, Eunice Yee Si, Tan, Hui Lei, Yap, Xin Yi, Zhang, Xiaoyan
Published 2022

Realistic skin vs. flawless skin : an investigation of the appeal of retouch-free advertising among Asian women

by Yang, Tingting
Published 2021

Money talks : beyond the piggy bank

by Musta’ein, Asyiqin, Yeo, Esther Vivienne Yi Qin, Ng, Mallorie Jing Wen, Phay, Melissa Bao Yu
Published 2021

Live streaming e-commerce : explicating users' motivations, warranting strategies, and purchase intentions

by Liu, Zifei, Yu, Yifan
Published 2021

Does social media checking-in make me feel good about myself? The effects of influencer endorsement vs. virality on social media check-in intentions

by Song, Yufeng
Published 2022

Dare to share

by Ong, Yun Qi, Poh, Wei Tai, Loh, Wei Liang, Oh, Stefanie Dana Qiaorong
Published 2021

Does social media activism actually work? Exploring the persuasive effects of social media activism against racism in Singapore

by Yap, Chelsea Ning Rei, Lim, Ji Ah, Koh, Melody Tingyi, Tan, Aik
Published 2022

Explicating the roles of self-disclosure and task objectivity in trust and relationship development with embodied conversational agents

by Wang, Xuan
Published 2023