Money talks : beyond the piggy bank

• Main Authors: Musta’ein, Asyiqin, Yeo, Esther Vivienne Yi Qin, Ng, Mallorie Jing Wen, Phay, Melissa Bao Yu
• Other Authors: Chen Lou
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/147145
• Institution: Nanyang Technological University

Money Talks, a childhood financial education campaign, was launched in January 2021 to inspire Singaporean parents with children aged 6 to 12 years to make frequent money conversations a part of family life. In less than 3 months, the campaign successfully earned a positive achievement index for all...