Beauty uncovered Singapore : a campaign to raise awareness about ethical beauty consumption in Singapore

• Main Authors: Goh, Belinda Si Qian, Low, Amanda Li Yi, Ng, Xinyu, Ong, Kimberly Zhiqin
• Other Authors: Chen Lou
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication; DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/76587
• Institution: Nanyang Technological University

Beauty Uncovered is a communication campaign that aims to increase awareness on Ethical Beauty and encourage the adoption of a sustainable beauty routine. Beauty Uncovered sought to empower Singaporean women aged 18-35 years old with the knowledge to make conscious purchasing decisions towards beaut...