When and how does Singlish outperform English? Explicating the roles of language variation and ethnic cues in advertising effectiveness

by Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong
Published 2020

Flattering me in the right way: exploring language use and ethnic cues in localized advertising among Singaporean consumers

by Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong
Published 2023