Romantic crushes promote variety-seeking behavior

由 Huang, Irene Xun, Dong, Ping
出版 2019

Crush on you : romantic crushes increase consumers’ preferences for strong sensory stimuli

由 Huang, Irene Xun, Dong, Ping, Zhang, Meng
出版 2019

Competing for attention: The effects of jealousy on preference for attention-grabbing products

由 Huang, Irene Xun, Dong, Ping, Wyer Jr, Robert S.
出版 2017

Feeling disconnected from others : The effects of ambient darkness on hedonic choice

由 Huang, Irene Xun, Dong, Ping, Labroo, Aparna A.
出版 2018

The impact of death-related media information on consumer value orientation and scope sensitivity

由 Jiang, Yuwei, Huang, Tak Zhongqiang, Huang, Irene Xun
出版 2019

Slowing down in the good old days : the effect of nostalgia on consumer patience

由 Huang, Irene Xun, Huang, Tak Zhongqiang, Wyer Jr., Robert S.
出版 2018

The influence of social crowding on brand attachment

由 Huang, Irene Xun, Huang, Tak Zhongqiang, Jr., Robert S. Wyer
出版 2019

Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising

由 Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Qiu, Chen, Yuan, Mingquan
出版 2023

Flattering me in the right way: exploring language use and ethnic cues in localized advertising among Singaporean consumers

由 Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong
出版 2023