Romantic crushes promote variety-seeking behavior

by Huang, Irene Xun, Dong, Ping
Published 2019

Crush on you : romantic crushes increase consumers’ preferences for strong sensory stimuli

by Huang, Irene Xun, Dong, Ping, Zhang, Meng
Published 2019

Competing for attention: The effects of jealousy on preference for attention-grabbing products

by Huang, Irene Xun, Dong, Ping, Wyer Jr, Robert S.
Published 2017

Feeling disconnected from others : The effects of ambient darkness on hedonic choice

by Huang, Irene Xun, Dong, Ping, Labroo, Aparna A.
Published 2018

The impact of death-related media information on consumer value orientation and scope sensitivity

by Jiang, Yuwei, Huang, Tak Zhongqiang, Huang, Irene Xun
Published 2019

Slowing down in the good old days : the effect of nostalgia on consumer patience

by Huang, Irene Xun, Huang, Tak Zhongqiang, Wyer Jr., Robert S.
Published 2018

The influence of social crowding on brand attachment

by Huang, Irene Xun, Huang, Tak Zhongqiang, Jr., Robert S. Wyer
Published 2019

Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising

by Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Qiu, Chen, Yuan, Mingquan
Published 2023

Flattering me in the right way: exploring language use and ethnic cues in localized advertising among Singaporean consumers

by Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong
Published 2023