Crush on you : romantic crushes increase consumers’ preferences for strong sensory stimuli

What influences consumers’ preferences for strong versus weak sensory stimuli? In this article, we find converging evidence that when the experience of a romantic crush is salient, consumers have an enhanced preference for options that elicit strong sensory stimulation (e.g., loud music, strongly f...

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Bibliographic Details
Main Authors: Huang, Irene Xun, Dong, Ping, Zhang, Meng
Other Authors: Dahl, Darren W
Format: Article
Language:English
Published: 2019
Subjects:
Online Access:https://hdl.handle.net/10356/89699
http://hdl.handle.net/10220/49265
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Institution: Nanyang Technological University
Language: English