Crush on you : romantic crushes increase consumers’ preferences for strong sensory stimuli
What influences consumers’ preferences for strong versus weak sensory stimuli? In this article, we find converging evidence that when the experience of a romantic crush is salient, consumers have an enhanced preference for options that elicit strong sensory stimulation (e.g., loud music, strongly f...
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Main Authors: | , , |
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Other Authors: | |
Format: | Article |
Language: | English |
Published: |
2019
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/89699 http://hdl.handle.net/10220/49265 |
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Institution: | Nanyang Technological University |
Language: | English |