Crush on you : romantic crushes increase consumers’ preferences for strong sensory stimuli

• Main Authors: Huang, Irene Xun, Dong, Ping, Zhang, Meng
• Other Authors: Dahl, Darren W
• Format: Article
• Language: English
• Published: 2019
• Subjects: Business::Marketing::Consumer behavior; Romantic Crush; Sensations
• Online Access: https://hdl.handle.net/10356/89699; http://hdl.handle.net/10220/49265
• Institution: Nanyang Technological University

What influences consumers’ preferences for strong versus weak sensory stimuli? In this article, we find converging evidence that when the experience of a romantic crush is salient, consumers have an enhanced preference for options that elicit strong sensory stimulation (e.g., loud music, strongly f...