Slowing down in the good old days : the effect of nostalgia on consumer patience
Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people ar...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/89718 http://hdl.handle.net/10220/46343 |
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| Institution: | Nanyang Technological University |
| Language: | English |