Slowing down in the good old days : the effect of nostalgia on consumer patience

• المؤلفون الرئيسيون: Huang, Irene Xun, Huang, Tak Zhongqiang, Wyer Jr., Robert S.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2018
• الموضوعات: Nostalgia; Consumer Patience; DRNTU::Business::Marketing
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/89718; http://hdl.handle.net/10220/46343
• المؤسسة: Nanyang Technological University

Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people ar...