Promotional "Love Your Body" breast cancer awareness campaign.

Promotional "Love Your Body" breast cancer awareness campaign.

In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.

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Bibliographic Details
Main Authors: Lee, Linda San San., Lee, Joyce Tian., Sim, Li Ting.
Other Authors: Gan, Su-lin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1017
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1017
record_format dspace
spelling sg-ntu-dr.10356-10172019-12-10T12:47:22Z Promotional "Love Your Body" breast cancer awareness campaign. Lee, Linda San San. Lee, Joyce Tian. Sim, Li Ting. Gan, Su-lin Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups. Bachelor of Communication Studies 2008-09-10T07:13:45Z 2008-09-10T07:13:45Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1017 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Lee, Linda San San.
Lee, Joyce Tian.
Sim, Li Ting.
Promotional "Love Your Body" breast cancer awareness campaign.
description In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.
author2 Gan, Su-lin
author_facet Gan, Su-lin
Lee, Linda San San.
Lee, Joyce Tian.
Sim, Li Ting.
format Final Year Project
author Lee, Linda San San.
Lee, Joyce Tian.
Sim, Li Ting.
author_sort Lee, Linda San San.
title Promotional "Love Your Body" breast cancer awareness campaign.
title_short Promotional "Love Your Body" breast cancer awareness campaign.
title_full Promotional "Love Your Body" breast cancer awareness campaign.
title_fullStr Promotional "Love Your Body" breast cancer awareness campaign.
title_full_unstemmed Promotional "Love Your Body" breast cancer awareness campaign.
title_sort promotional "love your body" breast cancer awareness campaign.
publishDate 2008
url http://hdl.handle.net/10356/1017
_version_ 1681048549352013824

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