Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).

• Main Authors: Leong, Serena Li Ting., Tan, Teresa Dan Lin., Peh, Wei Ping., Ong, Lu Sun.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1128
• Institution: Nanyang Technological University

(This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support gr...