Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).

Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).

(This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support gr...

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Main Authors: Leong, Serena Li Ting., Tan, Teresa Dan Lin., Peh, Wei Ping., Ong, Lu Sun.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1128
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1128
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spelling sg-ntu-dr.10356-11282019-12-10T13:57:29Z Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore). Leong, Serena Li Ting. Tan, Teresa Dan Lin. Peh, Wei Ping. Ong, Lu Sun. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns (This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support group in Singapore. Strategic public communication is required to achieve the above objectives. This report documents in detail the research, planning, execution and evaluation stages of the communication campaign. Bachelor of Communication Studies 2008-09-10T07:14:42Z 2008-09-10T07:14:42Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1128 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Leong, Serena Li Ting.
Tan, Teresa Dan Lin.
Peh, Wei Ping.
Ong, Lu Sun.
Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
description (This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support group in Singapore. Strategic public communication is required to achieve the above objectives. This report documents in detail the research, planning, execution and evaluation stages of the communication campaign.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Leong, Serena Li Ting.
Tan, Teresa Dan Lin.
Peh, Wei Ping.
Ong, Lu Sun.
format Final Year Project
author Leong, Serena Li Ting.
Tan, Teresa Dan Lin.
Peh, Wei Ping.
Ong, Lu Sun.
author_sort Leong, Serena Li Ting.
title Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
title_short Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
title_full Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
title_fullStr Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
title_full_unstemmed Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
title_sort know lupus: a strategic public communication campaign for the lupus association (singapore).
publishDate 2008
url http://hdl.handle.net/10356/1128
_version_ 1681036687013052416

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