Friends of food: encouraging meal planning among young adults aged 21-34 to reduce food waste in Singapore

• Main Authors: Chai, Shi Yi, Choong, Yun Xin, Ee, Zoe Pei Xian, Goh, Alyssa Sher Lyn
• Other Authors: Andrew Prahl
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/165309
• Institution: Nanyang Technological University

This report presents the findings of Friends of Food, a communications campaign that aimed to reduce avoidable household food waste in Singapore through encouraging the practice of meal planning among young adults aged 21 to 34. Food waste is a constant issue in Singapore, and despite governmental e...