Integrated marketing communications strategy for brand building : Aspial Corporation Limited

• Main Authors: Ang, Amy Mui Kwee, Hwang, Cynthia Eng Keow, Lee, Yee Ling
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/997
• Institution: Nanyang Technological University

This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.