Integrated marketing communications strategy for brand building : Aspial Corporation Limited

Integrated marketing communications strategy for brand building : Aspial Corporation Limited

This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.

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Bibliographic Details
Main Authors: Ang, Amy Mui Kwee, Hwang, Cynthia Eng Keow, Lee, Yee Ling
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/997
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Institution: Nanyang Technological University
Description
Summary:This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.

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