Integrated marketing communications strategy for brand building : Aspial Corporation Limited

This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.

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Bibliographic Details
Main Authors:	Ang, Amy Mui Kwee, Hwang, Cynthia Eng Keow, Lee, Yee Ling
Other Authors:	Lee, Chun Wah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/997
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-997
record_format	dspace
spelling	sg-ntu-dr.10356-9972019-12-10T13:31:47Z Integrated marketing communications strategy for brand building : Aspial Corporation Limited Ang, Amy Mui Kwee Hwang, Cynthia Eng Keow Lee, Yee Ling Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today. Bachelor of Communication Studies 2008-09-10T07:07:31Z 2008-09-10T07:07:31Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/997 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Ang, Amy Mui Kwee Hwang, Cynthia Eng Keow Lee, Yee Ling Integrated marketing communications strategy for brand building : Aspial Corporation Limited
description	This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.
author2	Lee, Chun Wah
author_facet	Lee, Chun Wah Ang, Amy Mui Kwee Hwang, Cynthia Eng Keow Lee, Yee Ling
format	Final Year Project
author	Ang, Amy Mui Kwee Hwang, Cynthia Eng Keow Lee, Yee Ling
author_sort	Ang, Amy Mui Kwee
title	Integrated marketing communications strategy for brand building : Aspial Corporation Limited
title_short	Integrated marketing communications strategy for brand building : Aspial Corporation Limited
title_full	Integrated marketing communications strategy for brand building : Aspial Corporation Limited
title_fullStr	Integrated marketing communications strategy for brand building : Aspial Corporation Limited
title_full_unstemmed	Integrated marketing communications strategy for brand building : Aspial Corporation Limited
title_sort	integrated marketing communications strategy for brand building : aspial corporation limited
publishDate	2008
url	http://hdl.handle.net/10356/997
_version_	1681039452283076608

Integrated marketing communications strategy for brand building : Aspial Corporation Limited

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