Integrated marketing communications strategy for brand building : Aspial Corporation Limited
This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.
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Main Authors: | Ang, Amy Mui Kwee, Hwang, Cynthia Eng Keow, Lee, Yee Ling |
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Other Authors: | Lee, Chun Wah |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/997 |
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Institution: | Nanyang Technological University |
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