Branding proposal for Charles & Keith : a hands-on approach to understanding brands.

• المؤلفون الرئيسيون: Ng, Kian Pin., Shea, Lay Koon.
• مؤلفون آخرون: Lee, Wai Peng
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1277

This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.