Branding proposal for Charles & Keith : a hands-on approach to understanding brands.

• Main Authors: Ng, Kian Pin., Shea, Lay Koon.
• Other Authors: Lee, Wai Peng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1277
• Institution: Nanyang Technological University

This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.