Branding proposal for Charles & Keith : a hands-on approach to understanding brands.

Branding proposal for Charles & Keith : a hands-on approach to understanding brands.

This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.

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Bibliographic Details
Main Authors: Ng, Kian Pin., Shea, Lay Koon.
Other Authors: Lee, Wai Peng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1277
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1277
record_format dspace
spelling sg-ntu-dr.10356-12772019-12-10T12:42:04Z Branding proposal for Charles & Keith : a hands-on approach to understanding brands. Ng, Kian Pin. Shea, Lay Koon. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer. Bachelor of Communication Studies 2008-09-10T07:15:55Z 2008-09-10T07:15:55Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1277 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Ng, Kian Pin.
Shea, Lay Koon.
Branding proposal for Charles & Keith : a hands-on approach to understanding brands.
description This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.
author2 Lee, Wai Peng
author_facet Lee, Wai Peng
Ng, Kian Pin.
Shea, Lay Koon.
format Final Year Project
author Ng, Kian Pin.
Shea, Lay Koon.
author_sort Ng, Kian Pin.
title Branding proposal for Charles & Keith : a hands-on approach to understanding brands.
title_short Branding proposal for Charles & Keith : a hands-on approach to understanding brands.
title_full Branding proposal for Charles & Keith : a hands-on approach to understanding brands.
title_fullStr Branding proposal for Charles & Keith : a hands-on approach to understanding brands.
title_full_unstemmed Branding proposal for Charles & Keith : a hands-on approach to understanding brands.
title_sort branding proposal for charles & keith : a hands-on approach to understanding brands.
publishDate 2008
url http://hdl.handle.net/10356/1277
_version_ 1681041430888316928

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