Branding proposal for Charles & Keith : a hands-on approach to understanding brands.

Branding proposal for Charles & Keith : a hands-on approach to understanding brands.

This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.

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Bibliographic Details
Main Authors: Ng, Kian Pin., Shea, Lay Koon.
Other Authors: Lee, Wai Peng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1277
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Institution: Nanyang Technological University
Description
Summary:This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.

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