Branding proposal for Blossomz : a case study of brand building and brand management

• Main Authors: Pan, Jing, Soh, Shihui, Xiao, Karin Kailing, Tan, Evangeline Ivy
• Other Authors: Frith, Katherine Toland
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1083
• Institution: Nanyang Technological University

This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify th...