Branding proposal for Blossomz : a case study of brand building and brand management

Branding proposal for Blossomz : a case study of brand building and brand management

This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify th...

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Bibliographic Details
Main Authors: Pan, Jing, Soh, Shihui, Xiao, Karin Kailing, Tan, Evangeline Ivy
Other Authors: Frith, Katherine Toland
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1083
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Institution: Nanyang Technological University
Description
Summary:This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify the internal and external issues that Blossomz is facing and these are what our branding proposal aims to solve.

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