Branding proposal for Blossomz : a case study of brand building and brand management

This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify th...

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Bibliographic Details
Main Authors:	Pan, Jing, Soh, Shihui, Xiao, Karin Kailing, Tan, Evangeline Ivy
Other Authors:	Frith, Katherine Toland
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1083
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1083
record_format	dspace
spelling	sg-ntu-dr.10356-10832019-12-10T14:46:27Z Branding proposal for Blossomz : a case study of brand building and brand management Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify the internal and external issues that Blossomz is facing and these are what our branding proposal aims to solve. Bachelor of Communication Studies 2008-09-10T07:14:15Z 2008-09-10T07:14:15Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1083 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy Branding proposal for Blossomz : a case study of brand building and brand management
description	This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify the internal and external issues that Blossomz is facing and these are what our branding proposal aims to solve.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy
format	Final Year Project
author	Pan, Jing Soh, Shihui Xiao, Karin Kailing Tan, Evangeline Ivy
author_sort	Pan, Jing
title	Branding proposal for Blossomz : a case study of brand building and brand management
title_short	Branding proposal for Blossomz : a case study of brand building and brand management
title_full	Branding proposal for Blossomz : a case study of brand building and brand management
title_fullStr	Branding proposal for Blossomz : a case study of brand building and brand management
title_full_unstemmed	Branding proposal for Blossomz : a case study of brand building and brand management
title_sort	branding proposal for blossomz : a case study of brand building and brand management
publishDate	2008
url	http://hdl.handle.net/10356/1083
_version_	1681049231466430464

Branding proposal for Blossomz : a case study of brand building and brand management

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