An integrated brand communications campaign for Playworks Private Limited.

• Main Authors: Huang, Adeline Tianying., Ng, Roger Yang Kwang., Leung, Wai Leng., Mo, Jing Jing.
• Other Authors: Frith, Katherine Toland
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1009
• Institution: Nanyang Technological University

The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.