An integrated communications campaign on the aging issue in Singapore.

• Main Authors: Koh, Jeffrey Hien Kiat., Wong, Alvin Twei., Tng, Serene Su Li., Tan, Chee Wee., Tang, Felicia Pui Leng.
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/14839
• Institution: Nanyang Technological University

To address the lack of public awareness regarding the severity of an aging population in Singapore by 2030, this paper examines the possibility of instituting an integrated communications campaign as a complementary solution to present government policies. Preliminary research concludes that there i...