An integrated communications campaign on the aging issue in Singapore.

• المؤلفون الرئيسيون: Koh, Jeffrey Hien Kiat., Wong, Alvin Twei., Tng, Serene Su Li., Tan, Chee Wee., Tang, Felicia Pui Leng.
• مؤلفون آخرون: Lee Chun Wah
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/14839
• المؤسسة: Nanyang Technological University

To address the lack of public awareness regarding the severity of an aging population in Singapore by 2030, this paper examines the possibility of instituting an integrated communications campaign as a complementary solution to present government policies. Preliminary research concludes that there i...