An integrated brand communications campaign for Playworks Private Limited.

The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.

Saved in:

Bibliographic Details
Main Authors:	Huang, Adeline Tianying., Ng, Roger Yang Kwang., Leung, Wai Leng., Mo, Jing Jing.
Other Authors:	Frith, Katherine Toland
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1009
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1009
record_format	dspace
spelling	sg-ntu-dr.10356-10092019-12-10T13:07:00Z An integrated brand communications campaign for Playworks Private Limited. Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002. Bachelor of Communication Studies 2008-09-10T07:13:41Z 2008-09-10T07:13:41Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1009 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing. An integrated brand communications campaign for Playworks Private Limited.
description	The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing.
format	Final Year Project
author	Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing.
author_sort	Huang, Adeline Tianying.
title	An integrated brand communications campaign for Playworks Private Limited.
title_short	An integrated brand communications campaign for Playworks Private Limited.
title_full	An integrated brand communications campaign for Playworks Private Limited.
title_fullStr	An integrated brand communications campaign for Playworks Private Limited.
title_full_unstemmed	An integrated brand communications campaign for Playworks Private Limited.
title_sort	integrated brand communications campaign for playworks private limited.
publishDate	2008
url	http://hdl.handle.net/10356/1009
_version_	1681046593364557824

An integrated brand communications campaign for Playworks Private Limited.

Similar Items