Integrated marketing communication strategy for World of Sports.

• Main Authors: Han, Mui Suan., Then, Annie Wai Ling.
• Other Authors: Ong, Siow Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1326
• Institution: Nanyang Technological University

This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry.