Integrated marketing communication strategy for World of Sports.

This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry.

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Bibliographic Details
Main Authors:	Han, Mui Suan., Then, Annie Wai Ling.
Other Authors:	Ong, Siow Heng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1326
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1326
record_format	dspace
spelling	sg-ntu-dr.10356-13262019-12-10T12:03:47Z Integrated marketing communication strategy for World of Sports. Han, Mui Suan. Then, Annie Wai Ling. Ong, Siow Heng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry. Bachelor of Communication Studies 2008-09-10T07:16:14Z 2008-09-10T07:16:14Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1326 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Han, Mui Suan. Then, Annie Wai Ling. Integrated marketing communication strategy for World of Sports.
description	This paper aims to study the benefits of integrated marketing communication (IMC) and its relevance to the industry.
author2	Ong, Siow Heng
author_facet	Ong, Siow Heng Han, Mui Suan. Then, Annie Wai Ling.
format	Final Year Project
author	Han, Mui Suan. Then, Annie Wai Ling.
author_sort	Han, Mui Suan.
title	Integrated marketing communication strategy for World of Sports.
title_short	Integrated marketing communication strategy for World of Sports.
title_full	Integrated marketing communication strategy for World of Sports.
title_fullStr	Integrated marketing communication strategy for World of Sports.
title_full_unstemmed	Integrated marketing communication strategy for World of Sports.
title_sort	integrated marketing communication strategy for world of sports.
publishDate	2008
url	http://hdl.handle.net/10356/1326
_version_	1681045219247652864

Integrated marketing communication strategy for World of Sports.

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