Integrated marketing communications : a guide for SMEs in the IT industry.

• Main Authors: Lim, Wei., Low, Collin.
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/14842

This report seeks to educate small and medium-sized companies in the IT industry about integrated marketing communications (IMC) and how this new marketing concept can benefit their businesses. This report is organised in bite-size chapters for ease of reading and to aid understanding. The authors...