Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.

• Main Authors: Chong, Jennifer Soh Fun., Law, Carlyn Kah Yen., Tay, Vivien Shih Pin.
• Other Authors: Lee, Wai Peng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1345
• Institution: Nanyang Technological University

This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.