Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.

This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.

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Bibliographic Details
Main Authors:	Chong, Jennifer Soh Fun., Law, Carlyn Kah Yen., Tay, Vivien Shih Pin.
Other Authors:	Lee, Wai Peng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1345
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1345
record_format	dspace
spelling	sg-ntu-dr.10356-13452019-12-10T12:38:14Z Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum. Chong, Jennifer Soh Fun. Law, Carlyn Kah Yen. Tay, Vivien Shih Pin. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy. Bachelor of Communication Studies 2008-09-10T07:16:21Z 2008-09-10T07:16:21Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1345 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Chong, Jennifer Soh Fun. Law, Carlyn Kah Yen. Tay, Vivien Shih Pin. Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
description	This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.
author2	Lee, Wai Peng
author_facet	Lee, Wai Peng Chong, Jennifer Soh Fun. Law, Carlyn Kah Yen. Tay, Vivien Shih Pin.
format	Final Year Project
author	Chong, Jennifer Soh Fun. Law, Carlyn Kah Yen. Tay, Vivien Shih Pin.
author_sort	Chong, Jennifer Soh Fun.
title	Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
title_short	Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
title_full	Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
title_fullStr	Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
title_full_unstemmed	Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
title_sort	integrated marketing communications (imc) campaign for the singapore art museum.
publishDate	2008
url	http://hdl.handle.net/10356/1345
_version_	1681035528251637760

Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.

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