Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.
This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.
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Main Authors: | Chong, Jennifer Soh Fun., Law, Carlyn Kah Yen., Tay, Vivien Shih Pin. |
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Other Authors: | Lee, Wai Peng |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/1345 |
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Institution: | Nanyang Technological University |
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