An integrated marketing communications campaign for Clara Ole

Since its introduction in 1937, spaghetti sauces have been used by Filipino Families may it be just in their simple menus or during fiestas. Our consumers desire for variety in spaghetti/pasta have been very evident with the growth of different variants amongst the different spaghetti sauce brands....

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Bibliographic Details
Main Author: Cifra, Carla J.
Format: text
Language:English
Published: Animo Repository 2008
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4420
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Institution: De La Salle University
Language: English