An integrated marketing communications campaign for Rudang Brand Herbs and Spices

Rumah Rudang, an established Indonesian company in the herbs and spices industry is now in the position where they have the opportunity to expand their business in a new market. The Philippines as a neighboring country will be either first market destination overseas. Rumah Rudang will use the brand...

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Bibliographic Details
Main Author: Kemal, Renaldi
Format: text
Language:English
Published: Animo Repository 2008
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4419
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Institution: De La Salle University
Language: English