An integrated marketing communications campaign for Rudang Brand Herbs and Spices
Rumah Rudang, an established Indonesian company in the herbs and spices industry is now in the position where they have the opportunity to expand their business in a new market. The Philippines as a neighboring country will be either first market destination overseas. Rumah Rudang will use the brand...
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Main Author: | |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2008
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4419 |
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Institution: | De La Salle University |
Language: | English |