An integrated marketing communications campaign for Rudang Brand Herbs and Spices

• Main Author: Kemal, Renaldi
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Communication in marketing; Sales promotion; Advertising; Rudang Brand Herbs and Spices > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4419
• Institution: De La Salle University

Rumah Rudang, an established Indonesian company in the herbs and spices industry is now in the position where they have the opportunity to expand their business in a new market. The Philippines as a neighboring country will be either first market destination overseas. Rumah Rudang will use the brand...