An integrated marketing communications campaign for Slim 'n White
The dietary supplements over-the-counter product category is a 1.93B industry with 63.50% annual growth in 2007. About 47.80% or 022.54M are positioned as beauty supplements during this year. Among the beauty supplements, the leading brands are positioned as health products while market followers as...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4406 |
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| Institution: | De La Salle University |
| Language: | English |