An integrated marketing communications campaign for Clara Ole

• Main Author: Cifra, Carla J.
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Communication in marketing; Sales promotion; Clara Ole > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4420
• Institution: De La Salle University

Since its introduction in 1937, spaghetti sauces have been used by Filipino Families may it be just in their simple menus or during fiestas. Our consumers desire for variety in spaghetti/pasta have been very evident with the growth of different variants amongst the different spaghetti sauce brands....