An integrated marketing communications campaign on DZRH
This Integrated Marketing Communications (IMC) campaign is designed to effectively communicate the message that DZRH, because of its declining and deteriorating popularity and listenership the years, will be reformatting and rebranding to capture a wider range of audience. The target market is the s...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4397 |
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| Institution: | De La Salle University |
| Language: | English |