Integrated marketing campaign for: Teens Pte Ltd.

• Main Authors: Chan, Jamie., Seah, Joseph., Sum, Karen., Yong, Hanson.
• 其他作者: Lee, Chun Wah
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/1399
• 機構: Nanyang Technological University

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.