Integrated marketing campaign for: Teens Pte Ltd.

Integrated marketing campaign for: Teens Pte Ltd.

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.

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Bibliographic Details
Main Authors: Chan, Jamie., Seah, Joseph., Sum, Karen., Yong, Hanson.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1399
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Institution: Nanyang Technological University
Description
Summary:This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.

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