Integrated marketing campaign for: Teens Pte Ltd.

Integrated marketing campaign for: Teens Pte Ltd.

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.

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Bibliographic Details
Main Authors: Chan, Jamie., Seah, Joseph., Sum, Karen., Yong, Hanson.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1399
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1399
record_format dspace
spelling sg-ntu-dr.10356-13992019-12-10T12:38:00Z Integrated marketing campaign for: Teens Pte Ltd. Chan, Jamie. Seah, Joseph. Sum, Karen. Yong, Hanson. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers. Bachelor of Communication Studies 2008-09-10T07:16:44Z 2008-09-10T07:16:44Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1399 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Chan, Jamie.
Seah, Joseph.
Sum, Karen.
Yong, Hanson.
Integrated marketing campaign for: Teens Pte Ltd.
description This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Chan, Jamie.
Seah, Joseph.
Sum, Karen.
Yong, Hanson.
format Final Year Project
author Chan, Jamie.
Seah, Joseph.
Sum, Karen.
Yong, Hanson.
author_sort Chan, Jamie.
title Integrated marketing campaign for: Teens Pte Ltd.
title_short Integrated marketing campaign for: Teens Pte Ltd.
title_full Integrated marketing campaign for: Teens Pte Ltd.
title_fullStr Integrated marketing campaign for: Teens Pte Ltd.
title_full_unstemmed Integrated marketing campaign for: Teens Pte Ltd.
title_sort integrated marketing campaign for: teens pte ltd.
publishDate 2008
url http://hdl.handle.net/10356/1399
_version_ 1681034748297740288

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